Sports Business Strategy
Clear plans for launching, growing or improving a sports business: where to play, how to make money and what to prioritise.
Strategic sports advisory
Build the businessbehind the sport.
Sport is powered by passion. We bring the strategy, systems and commercial thinking needed to turn that passion into a stronger, more sustainable business.
Operator-led
Systems that stay with you
Clear thinking, practical action
Our philosophy: with the right ground beneath it, even a square rolls. We build that ground for the business of sports.
From our workThree days. One connected sports ecosystem.The Times of India SFI Expo 2026Strategy, withexecution behind it.
Our view
Sporting ambition deserves a business built to grow.
Rolling Squares connects sporting ambition with commercial discipline: clear priorities, stronger partnerships and practical plans for sustainable growth.
We work across the sports ecosystem: ventures, leagues, venues, events, academies, brands and government programmes.
Gut feelingIntelligenceDecisions backed by numbers
ActivityResultsProgress you can measure
Passion projectsReal assetsProperties that build value
What we do
Eight ways we move you forward.
Specialist support for the decisions, partnerships and operations that shape a sports business.
Sponsorships & Partnerships
We help you price, package, pitch and close sponsorships that create value for both sides.
Events & Live Experiences
Conference curation and commercial planning for sports events, expos and live experiences.
Venues & Infrastructure
Practical plans to attract more users, improve utilisation and build reliable, long-term sources of income.
Sales & Commercial Systems
Simple systems to track opportunities, follow up consistently and help your team close more business.
Investments & Transactions
Support for evaluating, buying, selling or investing in sports businesses and assets, with clear financial analysis and commercial due diligence.
Impact & Community Programmes
Well-designed grassroots and CSR programmes with clear goals, budgets and measurable results.
Government & Federations
Sports policy, programme design and delivery planning that connect institutional ambition with participation on the ground.
Not sure which of these you need first?
Start a conversationThe work
Real mandates.
Work in action.
From the plan on paper to the people in the room.
01 / Conference & commercial strategyThe Times of India
From our work / SFI 2026
The Times of India
SFI Expo 2026.
Bharat Mandapam, New Delhi 30 July – 1 August 2026
The mandateA commercial brief.
A commercial brief.
A much bigger playing field.
Engaged for sponsorships and exhibitors, Rolling Squares went on to shape and deliver a significant part of the three-day conference.
Our role
Commercial planning, conference programming and speaker outreach. Inaugural ceremony planning, moderator briefs, government coordination and on-site delivery.
What took shape
A connected programme of panels, masterclasses, firesides and a state investment showcase, bringing government, capital and sports operators into the same room.
3days of delivery60+speakers6programme formats
On the ground
Good strategy gets its hands dirty.
Select a moment from the mandate.
The right people. In conversation.
Connecting leaders across leagues, government, infrastructure, investment and new ventures.
02 / Industry conversationsInside the business
Inside the business
of sports media rights.
IAMGAME Sports Conclave 2026
Heta Shah in conversation with K. Shriniwas Rao, Head of Sports Content at The Times of India, on the economics behind the screen.
Our role
22 August 2026Session moderation: shaping the questions around media rights, commercial value and sustainable sports properties.
Across the playing fieldDifferent challenges.
Different challenges.
The same commercial discipline.
Selected live and recent advisory work. Explore the scope.
01Investment AdvisoryTransaction advisory for an international franchise cricket team
Valuation, commercial due diligence and transaction structuring for a franchise opportunity.
ValueDiligenceDeal
02Government & PolicyStatewide sports plan for a government
Policy, programme design and investment planning from grassroots participation to elite performance.
PolicyProgrammeParticipation
03InfrastructureRevenue plan for a multi-sport facility
Utilisation analysis, revenue planning and an operating model for a multi-sport facility.
UsersUtilisationIncome
04Commercial SystemsSales system for a founder-led sports company
Pipeline management, pricing and a weekly sales rhythm to track opportunities and follow through.
PipelinePricingFollow-through
05Market EntryLaunch plan for a sports-tech talent platform
Product positioning, pricing and market-entry planning for a sports-tech talent platform.
ProductPricingFirst customers
Further mandate details are shared in conversation.
Working on something similar? Let's explore the next step.
Start a conversation
The founder's journey
Experience from the field
to the boardroom.
Chapter one
The Athlete
National-level cricket and volleyball. Learned early that talent loses to preparation.
Chapter two
The Strategist
Corporate strategy in the chairman's office of a major Indian business group.
Chapter three
The Operator
Led the group's sports portfolio across leagues, teams and grassroots programmes.
Chapter four
The Builder
Founded Rolling Squares to give the business of sports the structure it deserves.
Corporate strategy
Sports leadership
P&L ownership
Transaction advisory
Ecosystem building
Structure over noise
Evidence over opinion
Deals over decks
Rhythm over chaos
Kick off
Start with one working session.
Tell us what you're building. We'll help identify the biggest opportunities and what to do next.
hello@rollingsquares.com